How Kanye West came up with Yeezy Boost
Kanye West is known for his music, temper, ego, and his relationship to the Kardashians in addition to his widely successful clothing and shoe lines. His Yeezy Boost sneakers incorporate the popular Boost technology featured in many of adidas’s products. They’ve also sold out within minutes of being released to the public, and have a resale value in the thousands. But why did Kanye decide to start a clothing line, what was the inspiration for the style, and where’d the name come from?
Yeezy Boost Sneakers Name
Yeezy is Kanye’s nickname, so it’s only natural that he would choose to name his clothing and shoe line after his own. Essentially, Yeezy is a continuation of a trend among other hip-hop artists. The letter combination, “eezy,” is added to their names; Jeezy, Weezy, and Breezy are a few examples.
It’s the brand and image that these artists personify. It’s what makes them recognizable to fans. So, naturally, Kanye named his clothing line Yeezy.
The Boost part of the name is actually the technology incorporated in these designs. Adidas’ special cushioning technology appears in most of Kanye’s Yeezy Boost sneakers. Except for the Yeezy 500 line, and the not so Yeezy Powerephase. This technology adds a heap load of comfort to the shoe and makes them perfect for high-performing, and active individuals. Explains why we see them in the morning workouts of so many high-profile IG users.
Kanye’s Yeezy Boost sneakers and apparel have streetwear vibes all over them. His designs incorporate more of a casual look; sweatshirts, t-shirts, leggings, casual jackets, and sneakers that feature lots of tonal colors. And this originality is what Kanye was aiming for from day 1!
However, fashion critics don’t feel the same way. Kanye’s style has been torn apart and declared unoriginal, as many of the designs in his clothing lines are similar to designs in other clothing lines. Furthermore, critics have stated that his most recent line (Yeezy Season 3) is very similar to his past fashion lines. They even said that he will never be a real designer and that he should just quit.
However, despite what critics have said, Kanye has seen serious success with his fans and fellow celebrities. Big names in the industry sport the rare and expensive shoes all the time. The sale prices in the resale market are also remarkable of it’s changing the resale market in a big way.
Why did Kanye West decide to release a fashion line? For the same reason that many other celebrities decide to; for brand recognition.
Releasing a clothing line is a marketing strategy. When someone who’s already well-known puts their name on a fashion line, it not only generates revenue for the company that produced it, it also generates another outlet for an artist’s name to become more popular. Furthermore, it gives them another way to express their creativity. This was, in fact, one of the reasons Kanye left Nike; he felt they weren’t allowing him to express his creativity as an artist. He’s now with Adidas and things seem to be going well for the hip-hop mogul.