How Kanye West came up with Yeezy Boost
Kanye West is known for his music, temper, ego, and his relationship to the Kardashians in addition to his widely successful clothing and shoe lines. His Yeezy Boost sneakers incorporate the popular Boost technology featured in many of adidas’s products. They’ve also sold out within minutes of being released to the public, and have a resale value in the thousands. But why did Kanye decide to start a clothing line, what was the inspiration for the style, and where’d the name come from?
Yeezy is Kanye’s nickname, so it’s only natural that he would choose to name his clothing and shoe line after the name he’s known for. Essentially, Yeezy is a continuation of a trend among other hip-hop artists. The letter combination, “eezy,” is added to their names; Jeezy, Weezy, and Breezy are a few examples.
It’s the brand and image that these artists personify. It’s what makes them recognizable to fans. So, naturally, Kanye named his clothing line Yeezy.
The Boost part of the name is for the technology used in the shoe. Adidas has a special cushioning called Boost technology that offers a comfortable and more secure fit. Generally, it’s made for athletes, but sneakers can be worn as a fashion statement, as most celebrities have been known to do this. This is especially true with Yeezy Boost sneakers.
Kanye’s Yeezy Boost style is inspired by other looks and has an overall streetwear appeal to it. His designs incorporate more of a casual look; sweatshirts, t-shirts, leggings, casual jackets, and sneakers that feature brown, black, olive green, and beige colorways. Kanye has said that he feels his clothes are original and incorporate a unique and fresh style.
However, fashion critics don’t feel the same way. Kanye’s style has been torn apart and declared unoriginal, as many of the designs in his clothing lines are similar to designs in other clothing lines. Furthermore, critics have stated that his most recent line (Yeezy Season 3) is very similar to his past fashion lines. They’ve even stated that he will never be taken seriously as a designer and he should just quite.
However, despite what critics have said, Kanye has seen serious success with his fans and fellow celebrities. Big names in the industry can be seen sporting the rare and expensive shoes all over the place. The sale prices in the resale market is also unheard of and it’s been said that it’s changing the resale market in a big way.
Why did Kanye West decide to release a fashion line? For the same reason that many other celebrities decide to; for the brand recognition.
Releasing a clothing line is a marketing strategy. When someone who’s already well-known puts their name on a fashion line, it not only generates revenue for the company that produced it, it also generates another outlet for an artist’s name to become more popular. Furthermore, it gives them another way to express their creativity. This was, in fact, one of the reasons Kanye left Nike; he felt they weren’t allowing him to express his creativity as an artist. He’s now with adidas and things seem to be going well for the hip-hop mogul.