Supreme Apparel, the facts you never knew

Supreme Apparel

Supreme is a polarising brand of clothing inspired by skateboarding and street culture. The company was founded in 1994 by James Jebbia. He began releasing a small number of items in each clothing line so not to get stuck with inventory. He has continued this practice even though the brand is hugely popular. This creates a buying frenzy rarely seen in the fashion industry. Supreme is a unique brand with a compelling history. Here are a few interesting facts you may not know about Supreme apparel.


Supreme Logo

supreme box logo

The iconic box logo is primarily based on propaganda art created by Barbara Kruger. Her art was commonly seen as a red box with white words. The font used in the logo is called “future heavy oblique.” The accented “E” was inspired by Andre Courreges, a French designer who popularised the mini-skirt. There is a version of the logo that misspells it as Supream. This was purposely done as an acknowledgment to Mark Gonzales, who often misspelled the name on postcards he mailed to the store. Few brands would release items carrying a misspelled logo. Jebbia does not own the name “Supreme” because he cannot trade mark it. The first shirts ever released by the brand were the box logo, the “afro skater” and Robert De Niro as Travis Bickle in Taxi Driver.


Supreme Store and Brand

Supreme Store NY

James Jebbia spent approximately $12,000 opening the first Supreme store in 1994. The stores have an open design to allow space for shoppers to carry their skateboards and gear while shopping. The first line released was Gio Estevez. The first artist to work with the brand was Rammellzee. The first Supreme skate team included Ryan Hickey, Justin Pierce, Gio Estevez, Peter Bici, Mike Hernandez, Jones and Chris Keefe, Loki and Paul Reung. In 1994 Calvin Klein filed a lawsuit against Supreme for putting box logo stickers on CK’s Kate Moss ads. There have been numerous cease & desist orders against Supreme, including orders from the NCAA in 2007, NHL in 2009 and Louis Vuitton in 2000. In 2000 they collaborated with Brooklyn Machine Works to create 24-inch bikes. These bikes sold for $1,800. In this same year , Padmore & Barnes created the M345 Sahara boot exclusively for Supreme. Supreme began producing their own shoes in 2001. They started with the the “down-low” and in 2002 the “mid-town” was released.


Supreme Founder: James Jebbia

Supreme - James Jebbia

Before starting Supreme, Jebbia opened Union NYC in 1989. While he was born in the United States, he lived in the UK from the age of 1 until the age of 19. He was a child actor on the BBC series, “Grange Hill.”  His net worth is now estimated at over $40 million.

The brand has a long and rich history. There is an endless number of fun facts around this company . They have proven themselves as a top-quality brand. Celebrities are often spotted wearing Supreme apparel. This just increases the hype and demand for the brand. While Supreme is known as a street clothing brand, they have collaborated with a wide variety of companies. This has expanded their reach to enormous numbers of people who would not typically wear the brand. Skateboarders are sometimes known as slackers. Jebbia has overcome this stereotype by creating a hugely successful business. He is an inspiration to young fashion designers, entrepreneurs, and skateboarders all around the world.

When they drop a new line, it can be challenging to purchase items you want due to the high demand. There are tips and tricks that can assist you in this process. There are services available to help ensure that you get the items you desire before they sell out. We’re glad to have our SupremeBot helping our users getting the latest Supreme products for retail price.

Visit our homepage or AIO bot website for more information and assistance.

Follow us on Twitter for fresh news and updates: @AnotherNikeBot or @ANB_AIO


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